Microstiff - Microsoft Outings of the Third Kind

Thursday, March 08, 2007

Microstiff- Day 1 on Campus as Softie Evangelizer

Well, Thomas Hawk recommends, in his 4th and final step to turn around Microsoft, that... “…rather than one or two top evangelists though they should hire about 30 of these connectors and also give them direct access to the executives making the business decisions at Microsoft.” I was the 30th, they told me...when they said, "welcome aboard." Tsk.

Hey, no big deal since I was the only one who convinced Bill we needed at least these two (2) primary conditions in place to make things work:

  1. Impromptu video shoots by this Blogger ...all with fun…yet tough questions to all of the interviewees AND access, as Hawk recommends, to everyone, from Bill to the janitor.

    These are to be “in camera” edits which means no 2nd and 3rd takes; the OFF button will be the only scene change; i.e. “cuts-only”.

    I impressed Bill with my lengthy experience as a wedding videographer and my many stand-up comedy gigs. One with Yakov Smirnov (sorry, Rusky-philes, he's from Iowa). My wedding examples spoke for themselves as did my witty repartee.


  2. Transparency. No question is off limits. Subjects simply don’t have to answer. This will have the effect of bringing the elephant into focus – you know… the one in the room. It will be a promised breath of fresh air. Since my experience is more the computing industry, training, sales, marketing with a strong background in computing – BS/MIS, Northeastern University, Boston, MA, this additional "well-roundedness" made me ideal for the job.

And so, it began... the last of 30 guys and gals ferreting out the good stuff. Lord knows, with 70,000 employees, there’s plenty there. Just got to go “shoot” it.

As Bill and I shook hands, he also thanked me for stopping this incessant negative Microsoft Blogging as "Microstiff". I said, “you’re welcome, Bill, but remember, this is all going to be transferred humorously…to video. Same truthfulness, different medium.”

He paused for one of his 180 IQ nano-seconds and said, “Yup, lets’ hope it works.”

I said, “Oh, it will. It’s gonna be Scoble with an edge…a humorous edge.” He smiled and we parted.

I had to admire him; for one who finds it hard to give his kids a puppy to give this Evangelist the "humorist - devils advocate" position behind the three chip Sony...must have been hard for him. "I now see why he is where he is", I said to myself as I popped the first tape into the Sony, strapped the battery belt on and walked down the hallway on the way to LisaB's office. Let the games begin!


Mini-Microsoft: There's Ray! Plus: Plenty of Room For More Brains at Microsoft.
Mini-Microsoft: Quest for Happiness
Mini-Microsoft: Stop Him Before He Speaks Again!

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